Something I’ve noticed in some of my recent discovery calls are the amount of business owners running ads before setting up their digital foundation. Ads are an extremely valuable and tangible tool to accelerate growth, so I get it. Some may argue that perfecting marginal details over prospecting is unnecessary, but without the proper groundwork, it’s more likely you’re sending your prospects to a dead end. Before you spend another dollar on Google Ads, Facebook campaigns,

You don’t have to follow AI closely to understand that it’s everywhere and accelerating at unprecedented rates. For many, it’s hard to gain a true understanding of how beneficial or how detrimental it can be to our industries. Either way, it’s embedded in how we’ll develop and innovate – and that’s just the reality. That being said, it’s hard to deny the efficiency of a chat box that seems to know and understand almost any obscure concept you can think of, which quite obvio

Credit: Lukas Schulze/Getty Images for European Athletics If you've noticed a decline in organic visibility this year, you're not imagining it. The rules of digital visibility changed dramatically over the past year and most small businesses haven't caught up yet. Here's what's happening, and more importantly, what you can do about it. The Search Landscape Pivoted For years, the goal was to simply rank high on Google; which got you clicks, and thus, customers. As you may have

Let me start by saying that marketing is certainly valuable, and might I even say essential in today’s digital world, for a small business to truly separate itself from the pack of local startups, into regional status. What many business owners don’t know is that without a proper SEO setup, the majority of your marketing efforts could be for naught. In other words, the thousands of dollars you’re throwing at paid ads aren’t a total waste — though in this case, slowing down on

It might seem counterintuitive for a brand named Modern Sense to talk about the advantages of traditional marketing, but it’s true. Old marketing will never die.. in fact, the integration of new marketing serves as a perfect blend for a completely new approach toward amplifying businesses and brands. For more than two years now, I’ve worked with our local chamber of commerce to brand myself and my profession. During this period, I’ve attended and hosted countless networking e